Jaxon
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Digital Marketing
Mental Models for Brand Placement
The use of brand placement in a movie or television program has been employed by advertisers for more than 50…
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Entertainment
Paths From Television Violence to Aggression: Reinterpreting the Evidence
Entertainment provides at least three gratifications: a respite from the anxieties and pressures of everyday life; the opportunity to compare…
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Entertainment
TOURISM SUPPLY
One way of looking at tourism supply is to focus on tourist attractions. Tourist attractions are fundamental to the very…
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Business
A Process Model of Consumer Cultivation: The Role of Television Is a Function of the Type of Judgment
Bring up the issue of media effects in any group and it is likely to unleash a torrent of opinions.…
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Entertainment
The Need for Entertainment Scale
Measuring individual differences in social-psychological variables has proved fruitful in consumer psychology. Well-known measures assess cognitive styles and motivations toward…
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Business
Customer Relationships: CRM Gets Social
In the traditional sales cycle, CRM (customer relationship management) forms a datadriven understructure that powers an overall customer life cycle.…
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Fashion
Adult nutrition
Nutrition describes the processes by which all of the food a person eats are taken in and the nutrients that…
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Fashion
Food safety issues
Food safety is an important concern for patients with HIV infection because their immune systems have difficulty fighting off food-…
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