In a world dominated by digital media, you might wonder how much physical stickers can impact your business’s marketing. We are here to show you why you should not underestimate stickers and why they have really earned their place in marketing.
When you order stickers online, you are in full control over the look of your final stickers. You can submit your own design, and choose the material, shape and size of your stickers – all while sticking to your budget (pun not intended, but hey, it works).
So, without further ado, here are four creative ways to use stickers in your marketing strategy:
1. Stick them to products you sell
If you want to make your packaging look more professional, custom stickers are the way to go. They can add a touch of professionalism and help your products stand out from the competition.
You can use custom stickers to add your company logo or tagline, or even just a design that represents your brand. This will help your products look more polished and professional.
2. Place them in strategic locations
Stickers can be placed in strategic locations to help promote your brand and increase brand awareness. This will expose your brand to more people and help you reach a larger audience.
Stickers can be placed in a variety of locations, so choose the ones that will have the biggest impact. Try placing them in busy areas, such as malls or airports, or even benches and billboards. You can also place them in places where your target audience is likely to see them, such as gyms or coffee shops.
3. Give them away as promotional items
Promotional stickers are a great way to get your brand out there because they are affordable and easy to distribute. You can give them away at trade shows, conferences, or any other events you attend.
When you give away free stickers, you are not only providing a valuable item (stickers are seen as gifts, not advertising tools), but you are also exposing your brand to a new audience.
If you want to make sure your stickers get noticed, get them printed onto a stunning effect – how can resist a free, sparkly glitter sticker?
4. Send them in the mail with handwritten notes
This is a great way to show your customers that you appreciate them. Include a free custom-made logo sticker with every order you send out. But do not neglect your prospects.
On top of targeting them with emails, think outside the box and send them free stickers with a handwritten note to each one. This will definitely make your company stand out from the rest.
Physical stickers still have a place in marketing, and they’re a great way to grab attention. If you want to use stickers in your own marketing strategy, try one of the four ideas we’ve provided and let us know your favorite in the comments below.
